National Visitor Survey Data Shows Victoria Does It Best

Victoria continues to outperform its rivals interstate as domestic visitation soars, National Visitor Survey data shows.

The figures, released by Tourism Research Australia, show domestic overnight visitor expenditure increased by 8.6 per cent in Victoria in the year ending March 2015 – well ahead of the national average (+6.3 per cent), and easily eclipsing our key competitors interstate, New South Wales (+2.5 per cent) and Queensland (+1.9 per cent).

In total, Victoria’s domestic overnight visitor expenditure was $11.7 billion, as travellers flocked to Melbourne and regional Victoria.

The data shows we are welcoming more visitors than ever before. Victoria’s domestic overnight visitation figures climbed 7.3 per cent to 20.5 million – that’s above the year-on-year growth national average (6.1 per cent) and those of key competitors.

Some 5.2 million interstate travellers visited Melbourne in the year ending March 2015, spending $4 billion and accounting for 17.9 million nights. Regional Victoria recorded a 5.5 per cent increase in overnight visitors – up to 13 million in total.

Our impressive results are no accident. We boast a calendar of sporting, cultural and lifestyle events like no other, and we secure the biggest and best conferences. We do tourism best, and we want to keep it that way.

The 2015-16 Victorian Budget provides an additional $80 million towards our war chest for the biggest events.

Quotes attributable to the Acting Minister for Tourism and Major Events, Jenny Mikakos

“This is another sign we lead the way for tourism and events in Victoria. More visitors are wanting to come to Melbourne and regional Victoria than ever before.”

“We do tourism best, but we won’t be complacent. We have to work hard to remain number one. It means more jobs and a stronger state.”

“Victoria’s tourism stocks are strong under the Andrews Labor Government. It employs 200,000 Victorians and contributes $20 billion to our economy – and we want to grow it even further.”

Download PDF (297 Kb)